DIEGO ENRIQUE SILVA

ME EMAIL IG

OFF THE BOOK

Social Media Strategy, Copywriting,
Art Direction for Social Media & Video Content

Team: Pablo Juárez, Jacob Briseño,
Valeria González, Cecilia Breceda, Diego Silva
Photography and Video by Pablo Juárez

From León, Guanajuato to the world! A brand of cowboy boots that turned out to be for everything except what cowboy boots are “supposed” to be.

We developed a creative strategy for a contemporary boot brand that celebrates authenticity and irreverence. The challenge was to take the boots out of their usual ranch-forward context and place them in unexpected worlds inspired by pop culture, nostalgia, and urban aesthetics.

As a team, we built a visual and narrative universe that made the brand feel bold, free, and approachable. The result? Boots that stopped being just boots and became a symbol of self-expression for a new generation.

Property of Off The Book