BITHARA
Creative Direction, Art Direction
Editorial Design, Copywriting, Video Editing
Team: Xue Wang, Marina Navarro,
Lluc Piquer, Diego Silva
Meet Bithara, an AI-powered avatar developed as part of a branding concept for a fashion label. Conceived as a being from an imagined future, she blends naturally with her surroundings, her form woven with branches and organic shapes. She embodies a return to essentials—nature and heritage—as a way to face what’s ahead.
Guided by Mimeterra, a concept from the brand’s manifesto, Bithara expresses Dezacato’s vision of roots and resilience, uniting fashion with organic elements in a single, coherent identity.
Branding concept developed for the fashion brand Dezacato.