BITHARA
Creative Direction, Art Direction
Editorial Design, Copywriting, Video Editing
Team: Xue Wang, Marina Navarro,
Lluc Piquer, Diego Silva
Meet Bithara, an AI-powered avatar developed as part of a branding concept for a fashion label. She embodies a return to essentials: nature and heritage, as a way to face what’s ahead.
Guided by Mimeterra—a concept inspired by the brand’s manifesto—Bithara expresses Dezacato’s vision of roots and resilience, uniting fashion and organic elements into a single, coherent identity.
Branding concept developed for the fashion brand Dezacato.